Vm globe
VISUAL MERCHANDISER
“The details are not details,
they make the design.”
Roberta Paciolla
Vm globe is a start-up aiming to offer visual merchandising consultancy to any store category, from fashion brands to other industries.
I'm Roberta
I have been working in the fashion industry since 2006. After my studies in Visual displays, Branding, and Art I successfully worked in the Visual merchandising industry.
My experience regards Brand activation, In-store promotion and Visual displays: window designs, window installations, in-store visual merchandising, and vm training.
I deeply love designing bespoke visual projects for elevating store windows and floor layout concepts.
One of my latest accomplishments is the ability to introduce this service to my clients who may need professional advice allowing them to stand on top of consumers’ preferences and guide their shopping experience.
I am eager to collaborate on and cultivate fresh projects fueled by innovative concepts that align with your business requirements and brand identity.
Services
For more personalized solutions or additional services, feel free to contact us directly.
Visual Displays
Window displays and styling, In-store displays, Store layout & interior displays
Point-of-sale
Point-of-sale displays/ Promotional launches, seasonal and trend displays
Guidelines
Visual merchandising/Personalized guidelines/Best practice vm coaching/Brand idenity
How it Actually Works
I am a visual merchandiser dedicated to providing VM consultancy services aimed at crafting a distinct approach to showcasing your products, whether for one-off visit or regular displays. I will work to enhance your store image.
My goal is to develop a comprehensive and clearly articulated visual merchandising strategy aimed at driving tangible results in your customers’ product selections.
Commitment, efficiency, consistency, and dependability are the cornerstones of my approach.
Check out my work
Branding and In-store promotion
A comprehensive branding pack lays the foundation for a successful brand experience. From logo design to in-store signage and online reputation management, I assist in defining your brand identity.
Additionally, I strategize in-store promotion activities like flash sales and loyalty programs.
Fashion window
Store windows are crucial for brand impressions, captivating potential customers and delighting regulars. I offer comprehensive window design services: theme development, prop creation, installation, product styling, and guidelines.
Each window communicates a brand’s message, integrating with year-round promotion events, making every new installation an emotional experience.
Book shop/Art gallery windows
Regardless of your industry, visual merchandising is essential for your store’s success.
Your products take center stage and must play a functional role to boost conversions. With tailored window designs like this bookshop example, I aim to make your store memorable and provide a personalized experience for your clients.
Accessory window
I specialize in all product categories, including accessories, which can be challenging to display due to their density.
I create personalized color themes, typology categories, and adaptable props to showcase products in an orderly and inspiring manner for every occasion in the visual merchandising calendar.
In-store visual merchandising
Creating a customer-centric store layout is vital for an enjoyable shopping journey.
I specialize in developing detailed floor plans, analyzing store layouts, and selecting appropriate fixtures. Thorough evaluation and strategic placement of POS enhance the shopping experience. Floor plan define fixture placement, maximizing visual appeal.
In-store displays
In-store displays should be clean, appealing, and cohesive, integrating seamlessly with the store’s mood and theme.
Choosing and merchandising fixtures according to visual merchandising principles is crucial.
With extensive experience, I specialize in enhancing point-of-sale displays across fashion clothing, accessories, jewellery, homewares and food.